Organised by Malaysia Retail Chain Association, the Malaysia International Retail, Franchise and Licensing Fair - MIRF 2016 will take place at Mid Valley Exhibition Centre, Kuala Lumpur from 03 - 06 March 2016


Date/Time : 03 - 06 March 2016, 10am - 7pm
Venue : Mid Valley Exhibition Centre, Kuala Lumpur


> MIRF facebook page


The Malaysia International Retail, Franchise and Licensing Fair or in short MIRF will be held from the 3rd to 6th of March 2016. This fair will be the first of its kind in Malaysia. MIRF 2016 aims to become the biggest showcase of retail exhibitors that Malaysia has ever seen, bringing a display of the best and most established retail brands in Malaysia.

Themed “Unleashing Borderless Business Opportunities”, MIRF 2016 aims to complement the needs of every retail professional with various educational features and business networking opportunities.

It is endorsed by the Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK), Malaysia External Trade Development Corporation (MATRADE) and also supported by Ministry of Tourism and Culture Malaysia, Malaysia Convention and Exhibition Bureau (MyCEB), Hong Kong Trade Development Council (HKTDC) and many more. The Fair is expected to draw more than 250 exhibitors from across Asia – Singapore, Thailand, China, Taiwan, Indonesia, the Philippines and many other countries with over 30,000 visitors.

MIRF 2016 is indeed a must-attend event for retailers and consumers to interact, transact and forge new partnerships and cross-border collaboration. This four-day event will provide in-depth focus on the next wave of retail, franchising, licensing, technology, future role of in-store, and the ever important engagement between the retailers and consumers.