Organised by Malaysia Retail Chain Association (MRCA), Malaysia International Retail and Franchise Exhibition (MIRF) aim to become the biggest showcase of retail exhibitors that Malaysia has ever seen.

The Hatchery ZONE!
Introduce for the first time, the Hatchery ZONE is an incubator program by MRCA to assist in the establishment and development of the new retail business.

This zone serves as a multi-purpose platform for the retail industry. If you have a product or solutions or a service do take this chance to exhibit and expose your solution and product